FlopCoin Case Study

FlopCoin came to TriState.Digital with a marketing problem dressed up as a design problem. The product gives new users free tokens from a "faucet," but the idea was abstract and easy to scroll past. They needed one visual that made the offer unmistakable: free money, flowing, right now.

We art-directed and built a custom centerpiece - a polished gold faucet on a branded badge, pouring a stream of coins and cash. Every element was illustrated, composited, color-graded, and hand-finished to read as premium and trustworthy instead of generic clip-art. The metal, the lighting, the badge lettering, and the falling money were each refined until the whole thing looked expensive.

From the finished art we produced a short looping motion piece of the faucet turning on and pouring, then prepped and finished it as a clean transparent video so it could sit on any background across the site. It shipped web-optimized with graceful fallbacks, ready to drop straight into the homepage.

The result became the centerpiece of FlopCoin's homepage above the fold and its wallet experience - the single asset that explains the product and pulls people toward claiming. A vague "we give away tokens" line became a visual people actually stop for.